Business use for Google Glass—as opposed to personal
perspective video of sporting events or your baby’s first steps—is gaining
momentum. Google even held an event
for interested businesses recently, recognizing that manufacturers like the
idea of Glass for inventory programs. Glass could easily read serial numbers or
barcodes with the eyeglass camera on an employee’s face, and that data could go
directly to a central computer to monitor stock of just about any kind of
product.
Hospitals are interested as well, not only to keep track of
medicines, but also to aid in on-the-spot training, to send urgent
notifications to staff, and for physicians physically present or at a distance
to participate in
surgery and care. Information, instruction, or notification pops into the
field of vision of the Glass wearers, even as their hands are free to continue
their work. It’s a new playing field for creative people, who are suggesting
and developing apps, called Glassware.
Fidelity Investments has already jumped in. It has developed
an app for its customers who wear Glass—granted, a limited group—to monitor the
stock market in their field of vision as they go through their day. Do watch the
video from Fidelity Labs that previews what it sees in your near future. And
then watch it again, paying attention to the voice interactions and Glass
notifications. Visually, it’s stunning, revealing to all corporate
communication professionals what Glass-type technology can bring to our craft.
For workers always on the go, or hands-on something other
than a keyboard, Glass offers completely new employee communication
opportunities—especially if companies bring in Glass for other purposes, and
employees become used to its features and delivery of content. Tool use does
progress. Do you remember email before anyone was doing email newsletters?
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