Monday, September 9, 2013

3 ways to improve content creation with Google Glass


That’s right. They’re blank—for you to fill in. Haven’t given much thought to how Google Glass can make any difference? Kristin Bassett has.
  1. Expedite research.
  2. Make tasks easier.
  3. Skip unnecessary processes.

Bassett works as a marketing content specialist at a tech startup, and for fun, she is editorial director for  Either place, she’s surrounded by blogs and videos and technology—and now she’s testing Google Glass.

“We’re working to come up with some great plans for how we can utilize and leverage the Google Glass to create new content and expedite our content creation for the marketing department,” she said about her tech startup role.

“Currently, it takes a lot of effort to make videos about what our CEO thinks,” she explained, something marketers and communicators can identify with. Glass may become an effective way to videotape a conversation, as the interviewer/wearer can maintain eye contact with the CEO throughout—one on one, not one in front of an interviewer, a camera operator, and technicians.

Yet it’s not only streamlining CEO interaction that has Bassett thinking. Could Glass help with efforts to get content from people that can be used as blog posts? “We see it being easier to sit down with them and just have them talk to us and just report it, without having to have someone come in and set up video cameras.”

It just might work there, because the company’s CEO is the one who suggested the idea for applying for the #ifihadglass program in the first place. “Our CEO had sent out an email when the Glass Explorer program had launched. He said, hey everyone, I think this is an awesome program. I think everyone should enter. If anyone gets picked, the company will pay for it. You just have to bring it in so everyone can play with it, because we want to see it,” Bassett recalled. And, yes, everyone wants to try it out. “I’m much more popular now at the office,” she joked.

Outside of work, Bassett has used Glass for sending a quick email to friends. She’s also hopeful it will help her develop video blogging—vlogging—for her “for fun” work on

“Right now a lot of our entries are written. Photography and videography just take up so much time normally. Having this Glass on makes it much easier to record videos than it has ever been before. I think that will help us ramp that up,” she said.

Go ahead—tell us the three ways you would want to use Glass for content creation.

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